A trademark protection implies the right to prohibit others from using an identical or easily mistaken trademark commercially. Protection of a trademark can be obtained through registration or taking the trademark into use commercially.

The value attached to the trademark has never been bigger than it is now. Therefore, it is important with specialized counseling regarding protection of your trademarks.

Trademark protection can be established on a national, regional (i.e. EU) or international level. In the EU you can obtain protection in 27 countries just by filing one application for registration of a trademark.