Advertising/Marketing

Companies often have questions relating to marketing issues and advertising. Advertising and campaigns of any kind are in Denmark subject to considerable regulation both nationally and on EU basis. Abroad there is a very large difference from country to country on how advertising campaigns are regulated.

Unfavorable comments in the media or a case taken up by i.e. the Consumer Ombudsman might prove to be very detrimental to a company's reputation. Thus, it is important that any new initiative is assessed from a legal point of view before it is launched.

We can assist you with

clearing of advertising - globally and in Denmark
cases regarding the disloyal conduct of the competition
counseling regarding sector specific regulation
counseling regarding counterfeit products
prohibitory injunctions
counseling with regard to misuse and protection of business secrets
assessment of tangible marketing initiatives, i.e. advertising, games and competitions
consumer issues
and since the sale of goods is closely connected to development and protection of same goods we can also assist you in counseling with regard to drawing up terms of sale and delivery, agency agreements and distribution agreements